The largest online retail spending group in Europe can be found in the UK, which consists of the countries of England, Scotland, Wales, and Northern Ireland. They are spending nearly $90 billion every year online, a figure that grows by 11% annually and puts them well ahead of developing online spenders like China.
In the UK, you could benefit a lot from building a newsletter list to use to attract repeat sales or referrals from the same people. On average, these residents are spending more than $1,500 annually online each, so it is well worth the effort to be able to continually reach the people that you know are buying products.
A large number of these users will use search engines to research products online before they decide to buy, and many of them will commonly look for review or comparison sites for this purpose. The holiday shopping season leading up to Christmas is a very popular time for these residents to come online to buy, especially those that do not frequently purchase products online.
Women are also much more likely to do the buying than men with the exception of a few categories that are nearly always popular with men like electronics and gaming. The women that are buying typically have families that likely have young children.
With the downturn in the economy, there has been a very noticeable shift in what people buy, although this has really been happening in most countries around the world. With the UK in particular, the home entertainment, home furnishings, books, music, video, and gardening sectors have taken a particularly hard hit.
Residents are trying to be more sensible and less lavish with their purchases. As a result, apparel, grocery goods, health, and beauty product niches have seen an increase in revenue while many others have been on the decline.
The key with this advanced market is to appeal to their budget and time oriented attitude to help solve their problems. This not only helps to ensure money from an immediate sale, but it also increases the likelihood that the customers will make you a part of their regular shopping routine.
UK E-Commerce and Online Retail Sales Report Chapters
- Internet Retail Sales Revenue & Revenue Growth in the UK
- UK Consumer Buying Habits
- Vehicles, Vehicle Parts & Automotive Accessories
- Furniture, Appliances & Home Furnishings
- Clothing & Clothing Accessories
- Books, Newspapers & Stationary
- Health / Medical Supplies & Equipment
- Home & Garden
- Jewelry & Watches
- Sports & Recreation
- Personal Care Products
- Alcohol & Tobacco
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