Spain is another rising start of Western Europe that has previously lagged behind most of the other countries. With around $9 billion in annual online retail sales, Spain still offers a strong market potential even at it’s current state, and it is growing by nearly 20% annually.
This country does not have a lot of residents that are connected to the internet compared with other countries, although this figure is constantly increasing and expected to double in the next few years.
Of those internet users, only about 40% of them are making online retail purchases, but this is expected to rise to nearly 60% in the next four years.
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