The biggest online spenders in South America are those living in Brazil. As a comparison, Brazil already spends half as much online every year as the Chinese! In just five years, online retail spending in Brazil is expected to rise 80% to nearly $19 billion annually.
The main thing holding back Brazil right now are issues with online security. E-commerce laws lack the necessary measures to ensure that Brazilians can shop safely online. However, the government is very aware of this problem and is actively working to make major improvements. As these improvements take effect, major increases in online spending will be seen from this country.
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